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Drive Consistent Growth By Differentiating Your Business
Which Statement Best Describes Your Situation?
You offer services to other businesses and want consistent growth without having to rely on your personal hustle or existing network.
You've tried all the trendy digital marketing tactics and got poor results.
You're frustrated, not sure why nothing worked, and don't know what to do next.
You’ve had some success but feel that you don’t have the right hook or offer to attract, engage, and close cold prospects.
You would love to generate enough referrals to reduce or even eliminate the need for marketing altogether.
If any of those statements resonate with you, our programs can help.
The Problem: A False Assumption
Business owners struggling to get consistent, sustainable growth often make a false assumption that keeps them stuck in what I call ‘The Tactical Conundrum.’ The conundrum starts when people try tactics like SEO, Google Ads, cold emailing, and posting on social media until their brains bleed but don’t get many (or any) new clients. Then, the owner assumes the poor results are merely a marketing or sales problem.
So, they double down. If Google Ads didn’t work, maybe Facebook ads will work better. If cold email didn’t work, let’s try cold-calling. Let’s fire the SEO guy and hire a new agency. That salesperson flopped; let’s hire a better one. Maybe doing a dance on TikTok or sending smoke signals is the answer.
The problem is that sometimes the lack of results has a root cause that can’t be fixed with more, different, or even better marketing. If you don’t address the root cause, the problems, like weeds, keep popping back up. It can feel like you’re stuck in an infinite loop of failed campaigns and wasted resources.
The Problem: A False Assumption
Business owners struggling to get consistent, sustainable growth often make a false assumption that keeps them stuck in what I call ‘The Tactical Conundrum.’ The conundrum starts when people try tactics like SEO, Google Ads, cold emailing, and posting on social media until their brains bleed but don’t get many (or any) new clients. Then, the owner assumes the poor results are merely a marketing or sales problem.
So, they double down. If Google Ads didn’t work, maybe Facebook ads will work better. If cold email didn’t work, let’s try cold-calling. Let’s fire the SEO guy and hire a new agency. That salesperson flopped; let’s hire a better one. Maybe doing a dance on TikTok or sending smoke signals is the answer.
The problem is that sometimes the lack of results has a root cause that can’t be fixed with more, different, or even better marketing. If you don’t address the root cause, the problems, like weeds, keep popping back up. It can feel like you’re stuck in an infinite loop of failed campaigns and wasted resources.
The Solution: Optimize Product Before Promotion
Of course, well-executed marketing campaigns and strong sales skills are important. However, at the end of the day, people purchase products and services, not the ads that promote them. The counterintuitive key to achieving consistent, sustainable growth is to shift your focus from improving HOW you market to improving WHAT you market
When you differentiate your offering in a way that makes you the obvious choice for your ideal clients, getting great results becomes waaaaay easier. Not only will you achieve consistent growth more easily, but you can drive efficiency throughout your entire organization, increase client retention, decrease employee turnover, and increase profitability as well.
The Solution:
Optimize Product Before Promotion
Of course, well-executed marketing campaigns and strong sales skills are important. However, at the end of the day, people purchase products and services, not the ads that promote them. The counterintuitive key to achieving consistent, sustainable growth is to shift your focus from improving HOW you market to improving WHAT you market
When you differentiate your offering in a way that makes you the obvious choice for your ideal clients, getting great results becomes waaaaay easier. Not only will you achieve consistent growth more easily, but you can drive efficiency throughout your entire organization, increase client retention, decrease employee turnover, and increase profitability as well.
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Our Secret Sauce
Imagine visiting a new restaurant in your town and having such an amazing experience that you can’t help but tell your friends. You practically beg them to go try it. That’s an organic (or viral) referral. While not typical, if you nail your differentiation such that it leads to a major increase in viral referrals, you could potentially eliminate the need for marketing altogether.
It turns out there are several psychological drivers, proven by extensive research, that trigger the organic referral reflex. When you know what these drivers are, you can build them directly into your business not only to generate more referrals on the back end but also to attract more prospects and close more clients on the front end.
While we can’t delve into the details of the referral drivers here, they are incorporated into The PBD Framework shown below. If you work with us, we’ll utilize this framework to create a differentiated offering and accompanying messaging that leads to consistent growth.
The PBD Framework has 4 Elements
Differentiate the Total Customer Experience
When you view your entire business as your product, you open up a treasure trove of opportunities to differentiate. Everything from your core services to how you deliver them, and even seemingly mundane elements like how you answer the phone, become opportunities to create a ‘wow’ experience. Differentiating the total customer experience attracts new clients, improves client retention, and drives more referrals.
Our consulting engagements can address any of the following areas of your business.
Each phase builds upon the previous one and provides differentiation that will be the engine of your business growth.
Differentiate the Total Customer Experience
When you view your entire business as your product, you open up a treasure trove of opportunities to differentiate. Everything from your core services to how you deliver them, and even seemingly mundane elements like how you answer the phone, become opportunities to create a ‘wow’ experience. Differentiating the total customer experience attracts new clients, improves client retention, and drives more referrals.
Our consulting engagements can address any of the following areas of your business.
Each phase builds upon the previous one and provides differentiation that will be the engine of your business growth.
Speaking Programs
Forrest Dombrow is available for keynotes and facilitated workshops that bring the magic of differentiation to your next event or company meeting.
Keynotes
Profitable by Design
The Key to Business Growth
A dynamic presentation that is equal parts inspiration and practical application.
Breakout Sessions Available
Workshops
Profitable by Design
Differentiation that Drives Growth
An expanded version of my keynote, this hands-on workshop helps teams develop a differentiation strategy that works.
Half or Full-Day Programs
Speaker Reel
Testimonials
This is an unsolicited, organic testimonial from the manager of a 25-person sales team we equipped with new, differentiated messaging.
David : Hi Peter I can’t recommend Forrest highly enough. He is by far the best sales consultant that I have worked with. Very complementary to EOS. We have had our entire sales process fully documented for 3 years (the only well-documented process at MetaComet), and we’ve had a sales scorecard in place for the same amount of time.
Growth Strategy Session
Let’s find out if one of my programs is right for you.
Whether you’re seeking consulting services, interested in speaking engagements, or have a general inquiry, please fill out the form. I’ll respond within 24 business hours to arrange a time for us to chat.
Promise of Value
We will schedule a 30-minute session, and I promise to make our time together valuable, even if we decide not to do business together.
No hard sell. No bullshit. Just a friendly, strategic conversation that will illuminate your next best step forward.